Vietnam's Agricultural Exports to ASEAN: Challenges and Strategies for Maintaining Market Share

Vietnam's agricultural exports to the ASEAN market face increasing competition as regional countries raise import standards. While the market offers geographical advantages, Vietnamese businesses must enhance quality, traceability, and certification. Competitors like Thailand and Cambodia are gaining ground in rice, fruits, vegetables, and seafood, necessitating Vietnam's move towards higher value-added products, brand building, and deeper integration into regional value chains.