Sun Group and Visa Forge Strategic Partnership to Boost Vietnam's Digital Tourism

Sun Group, a leading Vietnamese conglomerate, and Visa, a global payments technology company, have announced a comprehensive strategic partnership aimed at advancing digital tourism in Vietnam. The collaboration will leverage Sun Group's extensive tourism and hospitality ecosystem with Visa's global network and technological capabilities. The partnership seeks to enhance Vietnam's profile as an international tourist destination and develop innovative payment and customer experience solutions. A key focus will be on the 2027 APEC Economic Leaders’ Meeting to be held in Phu Quoc, preparing for which will be a significant undertaking. Sun Group has been actively forging ties with leading international corporations, including prominent US companies, to connect Vietnam's tourism sector with the global market. The group's hospitality ventures have also garnered international recognition, with three Sun Group-developed hotels featured in the 2026 Michelin Guide. This new alliance with Visa is expected to accelerate the digital transformation within Vietnam's tourism sector, boosting its international competitiveness. It holds the potential to significantly improve traveler convenience and unlock new revenue streams. As the Vietnamese government prioritizes tourism for economic growth, such private sector-led innovations are crucial for advancing national strategies.