Ho Chi Minh City's Cultural Diplomacy: Connecting City and World Through Cuisine

Ho Chi Minh City is pioneering a new era of cultural diplomacy, leveraging its rich culinary heritage to foster closer ties with the international community. This initiative aims to create a more intimate and vibrant space for exchange between the city's diplomatic corps and international friends. Vietnamese cuisine is recognized as a key factor influencing international tourists' decisions to visit. Notably, 'pho,' Vietnam's iconic noodle soup, stood out at an ASEAN cultural and culinary exchange event held in Finland. This event served as a catalyst for Vietnamese cuisine, including 'pho,' to bridge the gap with people in Europe and across the globe. As Vietnamese food gradually solidifies its quality and position, Vietnamese beer is also preparing to play a new role. This suggests the potential for related industries, beyond just food culture, to enhance their international presence. Under Vietnam's one-party system, such cultural diplomacy strategically enhances national image and builds international friendships as a form of soft power. As Vietnam continues its economic growth, it seeks to strengthen not only economic ties but also cultural affinity through international exchanges that highlight its traditional culture. Especially amidst complex relations with China, cultural diplomacy is considered crucial for building diverse international relationships.