Vietnam Aims to Cultivate 15 Leading Tourism Corporations to Boost International Competitiveness

Vietnam's Communist Party has set an ambitious goal to cultivate 15 tourism groups and corporations with strong brand power and international competitiveness by 2030. This directive aims not merely to increase numbers but to create 'leading enterprises' capable of driving Vietnam's tourism sector and establishing its position on the global tourism map. The objective is embedded in Resolution No. 26-NQ/TW of the Central Committee, which designates tourism as a key economic sector for the new era. This resolution emphasizes leveraging cultural industries as a catalyst for tourism development. Airline and tourism businesses are intensifying cooperation to expand international customer markets, accelerating efforts towards achieving this goal. Furthermore, the VITA Awards 2026 is set to honor 106 exemplary local governments, organizations, and tourism enterprises, serving as an opportunity to recognize outstanding achievements and encourage further development. Platforms for businesses to converge and deepen collaboration are also deemed crucial for promoting the growth of Vietnam's tourism industry. Through these initiatives, Vietnam plans to enhance the appeal of its domestic tourism resources and strengthen the foundation for attracting international visitors. Under Vietnam's one-party system, long-term industrial development strategies often adopted at the state level are common. This tourism promotion initiative is part of such efforts, aiming to generate foreign currency, create employment, and revitalize regional economies by positioning tourism as a pillar of economic growth. The development of the tourism sector is also considered important from the perspective of diversifying economic ties and enhancing economic independence, particularly in relation to China.