Ho Chi Minh City Proposes Ban on Late-Night Advertising Calls

Ho Chi Minh City, Vietnam's southern economic hub, is advancing new initiatives aimed at improving citizens' quality of life and protecting their privacy. As part of these efforts, the Ho Chi Minh City Consumer Protection Association has proposed a ban on advertising calls made after 5 PM. This proposal stems from the reality that many citizens are troubled by nuisance telemarketing calls received during the evening. In Vietnam's one-party system, the government and related agencies frequently make policy proposals to maintain social order and improve citizens' lives. This proposal, too, has emerged from the perspective of consumer rights protection within this context. Meanwhile, Ho Chi Minh City has also set an ambitious goal of achieving an annual economic growth rate of over 10% by 2026. The Vietnamese economy has experienced remarkable growth in recent years, particularly in manufacturing, and is being watched as an alternative to China in supply chains. Achieving these economic growth targets necessitates the improvement of the domestic business environment and the maintenance and enhancement of citizens' quality of life. While the regulation of advertising calls may not directly contribute to economic growth, it is considered an important step towards a more comfortable urban life by increasing citizen satisfaction. The Vietnamese government continues its policy of pursuing sustainable growth while balancing economic development and social welfare.