Boy Selling Eggs with Poetry Goes Viral on Social Media

In Ho Chi Minh City, a 9-year-old boy named Nguyen Phuoc Quy K, affectionately known as Sam, has become a viral sensation on social media for his distinctive method of selling eggs, incorporating poetry and folk songs into his pitches. His creative calls have garnered millions of views online. Sam has been assisting his mother's egg business for over a year, delivering eggs via bicycle. His unique sales pitches, such as "May the heavens grant gentle rain and fair winds, so Sam can sell eggs, and every household can buy," captivate passersby and encourage purchases. Videos documenting his poetic sales calls have amassed over four million views on TikTok, attracting thousands of favorable comments. His mother, Ngoc Trang, opened the egg shop in early 2025. Last summer, when road construction in front of their store led to a decline in customers, Sam proposed selling eggs in an area approximately 2 km from their home to attract more buyers. He diligently creates a new sales pitch each day, favoring four-character lines or the lục bát poetic structure. His mother supports him by referencing folk verses and proverbs, adjusting the content to align with the store's promotions. On occasion, he even adapts lyrics from familiar songs into sales calls, recording them to be broadcast through a speaker on his bicycle. Since Sam began his poetic sales approach, the shop's daily egg sales have risen from about 20 to 50 eggs. The number of customers has increased significantly since Sam's videos appeared on social media, with many people specifically seeking out the store after viewing them. Sam actively engages with customers daily, remembering the family members and typical purchase quantities of many regulars. This allows him to proactively suggest suitable promotional packages. For example, he advises customers purchasing 10 eggs to consider buying 15 for a better price or an additional gift. "I feel happy that I can help Mom sell more eggs," Sam expressed. He is a devoted son, assisting his mother with washing herbs and packing orders after school, recognizing her late nights spent selecting eggs. During busy periods, he also undertakes deliveries or organizes eggs within the shop. His mother, Trang, clarifies that her primary objective is not to inflate sales figures through her son's labor but rather to utilize his involvement in the business as a means of skill development. Sam has received instruction on safe dismounting from his bicycle, presenting goods with both hands, and expressing gratitude to customers with a bow. He is compensated with 5,000 VND for each delivery, which he manages independently. "I hope my son learns to appreciate the value of labor, be polite, and practice sharing with his family," Trang stated.