Lisa Effect Boosts Thai Tourism by 10%: K-Pop Star's Economic Influence
Culture

Lisa Effect Boosts Thai Tourism by 10%: K-Pop Star's Economic Influence

Thailand's tourism sector is experiencing a significant boost, with foreign tourist arrivals increasing by 10% attributed to the "Lisa Effect" following K-Pop star Lisa of BLACKPINK's visit to the country. This phenomenon highlights the substantial impact celebrity influence can have on tourism promotion.

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