HGB Prime Appointed Sole Importer for Range Rover and Defender in Cambodia

HGB Prime Co. Ltd. has been appointed the sole importer and distributor of the iconic British automotive brands Range Rover and Defender in the Kingdom of Cambodia, marking a significant milestone for the country’s luxury vehicle market and reinforcing JLR’s long-term commitment to Cambodia. The appointment coincides with the opening of HGB Prime’s new flagship showroom in Phnom Penh city centre, Boeung Kak. Dedicated exclusively to the Range Rover and Defender brands, the new facility introduces JLR’s latest retail concept to Cambodia, combining contemporary British design with a highly personalised customer experience. Designed around the principles of modern luxury, the showroom features clean architectural lines, carefully selected materials and a calm, gallery-inspired atmosphere where clients are welcomed for private consultations. Visitors can explore the latest Range Rover and Defender models, customise their vehicles using digital configurators and physical material samples, and browse a curated selection of branded lifestyle merchandise with guidance from dedicated product specialists. Complementing the showroom is JLR’s new authorised service centre in Phnom Penh, which will provide factory-approved servicing, warranty support and aftersales care for both existing and new owners. The facility is staffed by factory-trained technicians and uses genuine JLR parts to ensure vehicles are maintained to the manufacturer’s exacting standards. Garth Turnbull, Managing Director of JLR Asia Pacific, explained how the appointment represents an important strategic investment in Cambodia. “This appointment in Cambodia is a key strategic step for our brands in the Asia Pacific region. HGB Prime has the proven capability and vision to represent Range Rover and Defender in this growing market. HGB Prime shares our commitment to an exceptional client experience. We are confident they will create a destination that is the definitive expression of modern luxury in Cambodia,” he said. “This new facility is the physical embodiment of our modern luxury vision for Cambodia – an environment of reductive design and quiet sophistication where clients can engage with our brands on a personal level,” he added. Mr Turnbull said the partnership would establish a new benchmark for luxury automotive retail in the Kingdom. “Our partnership with HGB Prime will establish a benchmark for luxury automotive retail in Cambodia, built on the unique character and capability of the Range Rover and Defender brands,” he noted. For HGB Prime, the appointment reflects a significant investment in Cambodia’s growing premium automotive sector. Company Chairman Okhna Leang Houth Ngov said the company is committed to delivering an ownership experience that matches the prestige of the vehicles themselves. “It is an honour to represent two of the world’s most revered automotive brands in Cambodia. Our investment in this new facility and our factory-trained team is a promise to our clients: to deliver a standard of service and a personal relationship that is as exceptional as the vehicles themselves,” he added. Range Rover has long been regarded as one of Britain’s foremost luxury automotive marques. Since the launch of the original model in 1970, the brand has become synonymous with refined design, advanced technology and exceptional capability. Today, the Range Rover family comprises the flagship Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque, with electrified hybrid variants available across the range as part of JLR’s vision for modern luxury and an increasingly electrified future. Defender, meanwhile, traces its heritage to the original Land Rover introduced in 1948. Reimagined for the modern era, the Defender has retained its legendary all-terrain capability while combining it with premium craftsmanship, cutting-edge technology and everyday practicality. Available in 90, 110 and 130 body styles, as well as the high-performance Defender OCTA and commercial Hard Top variants, the model continues to build on its reputation as one of the world’s most capable and recognisable off-road vehicles. The Defender brand also supports humanitarian and conservation initiatives through partnerships with the International Federation of Red Cross and Red Crescent Societies and the Tusk Trust. With HGB Prime now representing both marques exclusively in Cambodia, local customers will have access to a world-class retail environment, manufacturer-backed servicing and the latest generation of luxury SUVs from two of Britain’s most celebrated automotive brands.