Ngoc Linh Ginseng Aims for Global Brand Recognition

Grown beneath the primeval forests of Ngoc Linh Mountain at elevations of 1,500–2,000 metres, Ngoc Linh ginseng is prized as one of the world’s finest varieties, containing 52 saponin compounds.The central coastal city of Da Nang is expanding cultivation of this rare, high-value medicinal plant alongside deep-processing industries. From the foot of Ngoc Linh mountain, the winding trail to the Ngoc Linh ginseng cultivation area narrows into a rugged path, with steep uphill stretches. On rainy days, the route becomes slippery with moss and layers of fallen leaves. The annual festival aims at introducing Vietnam’s rare medicinal plant, known as “green gold”, to both domestic and international consumers. Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan said Vietnam's total trade may exceed 1 trillion USD in 2026, supported by effective use of new-generation free trade agreements (FTAs). A subsidiary of Thailand’s SCG Chemicals, LSP manages one of Vietnam’s largest foreign direct investment (FDI) projects, with an initial investment of more than 5 billion USD. The company is also investing an additional USD 500 million to integrate ethane into its feedstock portfolio. Nguyen Van Hung, Vice Chairman of the Cua Lo Ward People’s Committee, said nearly 20% of hotels in the locality have installed rooftop solar systems, helping reduce electricity costs while easing pressure on the power supply during the hottest months. If Vietnam can create the institutions, funding channels and support systems that allow businesses to develop at different stages, the target of 2 million active enterprises by 2030 could mark not just a numerical milestone, but the emergence of a more resilient engine of growth. Representatives of the Czech side spoke highly of the potential for cooperation with Da Nang and affirmed their readiness to help connect Czech enterprises with Vietnamese partners, thereby promoting stronger bilateral investment and trade ties in the years to come. The working sessions between Deputy PM Nguyen Van Thang and Dutch partners helped strengthen the foundation of financial cooperation between Vietnam and the Netherlands, opening up opportunities for experience sharing, market connections and new initiatives in finance, technology and innovation, thereby making positive contributions to the comprehensive partnership. Market growth is no longer measured solely by revenue size or the number of contracts, but increasingly depends on service quality, risk management capabilities, innovation and the ability to build lasting trust with customers. The central province of Lam Dong is exerting every effort to join Vietnam's efforts to achieve the early removal of the EC's "yellow card" warning. At the event, companies and researchers promote digital technology solutions for medical facilities, while experts also highlighted and discussed new trends and technologies in the fields of AI, 3D and telemedicine. Vietnam's agricultural exports reached 36 billion USD in the first half of 2026, up 6% year-on-year. While overall growth remained below the government's double-digit target, several products posted strong performance and are showing significant export potential. The biggest risk facing the real estate market is liquidity, while the biggest risk associated with technology lies with its users. Technology can only deliver its full value when it addresses practical market and human needs. Central Retail Vietnam will continue investing in its supermarket network while increasing the share of Vietnamese products in its distribution system. The group will also deepen support for farmers, cooperatives and producers across the supply chain, from cultivation and harvesting to packaging and product standardisation. Dutch businesses welcomed Vietnam's reform agenda and showed strong interest in expanding collaboration in finance and international financial services, semiconductors, artificial intelligence, logistics, ports, shipbuilding, water management, renewable energy and green transition. Vietnam and Argentina emerged as notable exceptions in the European Commission’s (EC) latest agri-food trade report. Imports from Argentina increased 10% thanks to higher sunflower seed shipments, while imports from Vietnam climbed 9%, driven by robust coffee exports. The Business Times of Singapore recently reported that Vietnam moving up the value chain is attracting high-quality investment from Asia in the first half of 2026 despite shifts in the composition of foreign direct investment (FDI). According to PwC’s Global M&A Industry Trends: 2026 Mid-Year Outlook, the total value of global M&A transactions this year could reach approximately 4 trillion USD, driven by large-scale deals and growing investment in AI-related infrastructure. By the end of July, agro-forestry-fishery exports were estimated at nearly 42.6 billion USD, up about 7% year-on-year and equal to 57.6% of the annual target. The performance reaffirmed the sector's role as one of the country's economic mainstays. With the current trading band of +/- 5%, the ceiling rate applicable for commercial banks during the day is 26,605 VND/USD, and the floor rate 24,071 VND/USD. Household deposits at banks reached a new high of 10.8 quadrillion VND (414 billion USD) at the end of May, up more than 108 trillion VND from April and increasing by 4.76% from the beginning of the year, equivalent to nearly 492 trillion VND. Instead of focusing mainly on protecting consumers as previously, the Law on E-commerce clearly defines the legal responsibilities of all participants in the digital marketplace, including e-commerce platforms, businesses, online sellers, key opinion leaders (KOLs), key opinion consumers (KOCs) and affiliate marketers. Copyright, VietnamPlus, Vietnam News Agency (VNA) Editor-in-chief, Mr. Tran Tien Duan.