China Drama 'Overdo' Premieres on Giant LED Screen in Central Jakarta, Fans Enthralled

Last weekend, the premiere episode of the Chinese drama 'Overdo' was specially screened on a giant LED screen installed at the Bundaran HI intersection in central Jakarta. This event was organized by the streaming service WeTV to make the viewing experience of the popular Chinese drama (dracin) in Indonesia more impressive and memorable. The venue was the Skydeck of the Transjakarta (BRT) bus stop at Bundaran HI. The gathered fans, enveloped in excitement, intently watched the drama displayed on the massive screen. Cheers erupted from the fans upon the appearance of lead actors Zhang Linghe and Wang Churan, filling the venue with excitement. Febriamy Hutapea, Country Head of WeTV Indonesia, expressed his delight in being able to offer fans an 'anti-mainstream' viewing experience. This can be seen as presenting a new form of entertainment, not just watching at home, but sharing the drama's world within a public space using large-scale audio-visual equipment. Chinese dramas are gaining popularity in Indonesia, with a fervent fanbase, especially among the youth. This event appears to be part of an effective promotional strategy to capture this fan enthusiasm and enhance engagement. In the future, similar offline events may contribute to the dissemination of content and the revitalization of fan communities.