Long Châu Wins Two Awards at YouTube Works Awards Vietnam 2026

Long Châu, a leading pharmacy and vaccination chain in Vietnam, has been honored with two prestigious awards at the YouTube Works Awards Vietnam 2026: 'Top 3 Best of Vietnam' and 'Multiformat Storytelling.' The awards ceremony, held on September 16 as part of the YouTube Festival Vietnam 2026 in Ho Chi Minh City, recognizes brands and media companies behind creative, innovative, and commercially successful advertising campaigns on the YouTube platform. Long Châu's campaign, 'Hành trình tiêm iu' (The Journey of Love), particularly resonated for its success in addressing children's fear of vaccinations and promoting proactive health awareness among parents. The 'Multiformat Storytelling' category celebrates campaigns that influence communities through creative narratives deployed across diverse platforms, durations, and devices. Long Châu's campaign effectively tapped into the psychological anxieties of parents whose children feared injections, delivering a message of 'gentle, painless injections.' This transformed a health topic into a narrative of love, care, and concern for loved ones. The campaign also benefited from the participation of singer Hòa Minzy, amplifying its reach to the general public. Meanwhile, the 'Best of Vietnam' award, the highest honor, is bestowed upon campaigns that outstandingly demonstrate a combination of creative ideas, effective utilization of YouTube's strengths, and the ability to generate tangible communication impact. Long Châu's campaign exemplified these criteria. According to a Long Châu representative, 'Hành trình tiêm iu' was born from empathy towards the 'battle of wits' between parents and young children during vaccination appointments. Children often become fearful from the moment they leave home, while parents wish for their cooperation to ensure a safe and least painful experience. Understanding the child's fear and the parent's worry, Long Châu provides a gentle, less painful, and anxiety-reducing vaccination service. Their medical team receives continuous training in vaccination safety and enhances their professional techniques with the collaboration of leading doctors and specialists from major hospitals, medical associations, and research institutes. This ensures that the vaccination process is performed with correct techniques, safety, and gentleness. Beyond technical expertise, Long Châu's doctors and nurses prioritize the child's emotions, working alongside parents to reassure and care for children before, during, and after vaccination. Their gentle approach in every action, words of encouragement, and appropriate interaction make each vaccination a more comfortable and joyful experience for both children and parents. Long Châu aims for vaccination to be a reassuring health protection experience for the entire family, making each preventive shot a true 'journey of love.' Through this campaign, Long Châu wishes to connect with families in a natural and approachable manner, spreading the message: 'Parents, rest assured, Long Châu is always understanding and accompanying you on the journey of protecting health and growing up with your children.' Today's vaccinations are not just a way to proactively prevent illness but also a means for parents to express love and equip their children with good health for the future. Throughout its operations, Long Châu emphasizes building safe, modern, and convenient services for all families. Their safety protocols ensure stringent vaccination procedures, and they commit to providing 100% genuine vaccines. The vaccine storage system adheres to the Ministry of Health's GSP standards, utilizing WHO-compliant equipment and advanced European technology, with 24/7 intelligent monitoring to maintain stable quality. Leveraging its network of over 2,700 pharmacies and more than 240 vaccination centers across 34 provinces and cities, Long Châu continuously brings medical advancements and modern, transparent healthcare services closer to millions of Vietnamese families. These steps are aimed at realizing the mission 'for a healthy Vietnam,' striving towards the greater goal of enhancing community healthcare quality and building a healthy and happy society.