Vinh Long Province Eyes High-Value Urban Development by 2030

The urban real estate market in Vinh Long Province, located in southern Vietnam, is projected to undergo a structural transformation towards high-quality development between 2026 and 2030. According to a survey by the Vietnam Real Estate Research Institute (VIRES), 87% of respondents are willing to pay more for housing in environments with integrated amenities, while 93% identify a lack of well-planned urban development in the locality. This gap presents a significant opportunity for the high-quality real estate segment. Dr. Nguyen Van Dinh, Vice Chairman of the Vietnam Real Estate Association, commented, "Vinh Long Province possesses many advantages and is considered an under-exploited area in the southern region, even capable of replacing and compensating for the existing weaknesses of Ho Chi Minh City." He noted that current demand has shifted from chasing price surges to seeking real value, which is becoming the primary driver of the market. In response to this trend, real estate developers are focusing on projects with genuine utility value, legal transparency, and professional operations. Mr. Do Vinh Quang, Vice Chairman of T&T Group, a pioneer of the "knowledge city" model in Vinh Long, shared, "The market still has significant room for developing high-quality urban areas that meet both current and future needs... T&T's highest objective in investing in Vinh Long is not just to develop a real estate project, but to create real value for the locality and the community." Furthermore, the integration of international-standard amenities, such as the upcoming Hilton Garden Inn Vinh Long hotel, is a strategic move to elevate the region's value. Dr. Vo Tri Thanh, Director of the Institute for Brand and Competition Strategy Research, affirmed, "It is not by chance that global brands choose to partner with a project or a business. I believe this is a significant value that brands bring. It not only helps increase market confidence but also contributes to the long-term value of the project." The shift towards the high-quality segment contributes to solving the housing needs of the middle class, acting as a lever to boost the economy, attract experts, and redefine Vinh Long's urban brand for the 2026-2030 period. The report analyzes the market situation across four main segments: commercial housing, land plots, commercial-service real estate, and industrial-logistics real estate. Specifically, commercial apartments within the commercial housing segment recorded limited supply and stable price levels, fluctuating around VND 25-30 million per square meter at the time of the survey. Given the local preference for low-rise housing and ample land availability, the apartment segment does not show strong growth potential for the future. Based on market analysis, the report concludes that the outlook for 2026-2030 will not be evenly distributed across all areas, segments, and projects. Opportunities will be concentrated in areas with practical infrastructure connectivity, economic activity, population attraction capabilities, and projects that accurately meet market demand and affordability. Vinh Long Province is poised to enter a new phase of urban development. However, the market's future value will be measured not just by the number of projects or price increases, but by the ability to form urban areas with real residents, practical amenities, genuine economic activity, and long-term quality of life, effectively contributing to the province's development.