Hanoi Ranks Among World's Friendliest Cities for Customer Service
Culture
2026年7月26日
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Nhan Dan

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Hanoi Ranks Among World's Friendliest Cities for Customer Service

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Hanoi, Vietnam's capital, has been recognized as the second friendliest city globally for customer service by UK-based MoneySuperMarket. This ranking highlights the city's welcoming atmosphere for international visitors and boosts Vietnam's tourism profile.

Hanoi, the capital of Vietnam, has achieved a top-tier global ranking for its friendliness in customer service. According to a study released by MoneySuperMarket, a UK-based financial and commercial platform, Hanoi secured the second position in the "Top 10 Friendliest Cities for Customer Service Worldwide." This recognition holds significant importance for Vietnam's tourism industry. Hanoi, in particular, has garnered attention in recent years as a captivating destination where cultural heritage merges with modern urban development. This ranking suggests that the improvements in service standards within Vietnam's service sector, especially in tourism and hospitality, and the commitment to international customer satisfaction have borne fruit. The Vietnamese government prioritizes the tourism industry as a key pillar of economic growth, and enhancing service quality is part of its national strategy. Such an evaluation for Hanoi is expected to attract more international tourists, thereby contributing to regional economic revitalization. Under Vietnam's one-party system, economic growth and the improvement of citizens' lives are top priorities, with the tourism industry serving as a crucial source of foreign exchange. While economically dependent on China, Vietnam continues its diplomatic efforts to maintain geopolitical balance. This international recognition in tourism is likely to strengthen Vietnam's soft power and contribute to the development of diversified international relations.

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