Thai Tourism Agency Partners with Coffee Brand to Boost Domestic Travel via AR World Heritage Game

The Tourism Authority of Thailand (TAT) has launched a new campaign in collaboration with the domestic coffee brand 'Kafae Phan Thai' to promote tourism within Thailand. This campaign offers an experience of exploring the eight World Heritage sites scattered across the country through an Augmented Reality (AR) game called 'Heritage Treasure'. The primary objective of this initiative is to increase interest among Thai people in domestic travel and to channel tourism revenue back to local communities. Participants can engage in a treasure hunt-like experience while learning about the history and culture of each World Heritage site through the AR game, aiming to provide a more interactive and educational journey beyond simple sightseeing. 'Kafae Phan Thai', as a brand representing Thailand's rich coffee culture, seeks to simultaneously promote its products and contribute to the preservation of Thai cultural heritage through this campaign. The partnership is expected to contribute to the recovery of domestic tourism demand and the revitalization of the local economy.