Tuyen Quang Province: Revitalizing Communities Through Cultural Heritage and Tourism

Tha village in Ha Giang ward, Tuyen Quang province, has been honored with the "Best Community Tourist Village 2025" award at the Vietnam Tourism Association Awards (VITA Awards) 2026. This recognition highlights the village's successful efforts in preserving its unique cultural heritage while promoting sustainable tourism development. Known for its well-preserved traditional architecture and lifestyle, Tha village has adopted a community-led tourism model in recent years. This initiative allows local residents to generate new income streams through homestays, sales of traditional handicrafts, and guiding cultural experiences for tourists. In particular, tourism is creating new employment opportunities and significantly boosting the local economy, addressing the challenge of rural labor shortages. Tuyen Quang province aims to further leverage its tourism resources and enhance its brand by expanding successful community tourism models like Tha village. This aligns with Vietnam's national strategy of balancing economic growth with the preservation of culture and environment. Under its one-party system, Vietnam's approach to using local cultural heritage as an engine for economic development is becoming a crucial pillar of rural revitalization, in conjunction with central government policies. Furthermore, while maintaining economic ties with China, Vietnam has been actively seeking diverse partnerships. Enhancing its international reputation in tourism contributes to the country's image. Vietnam's tourism resources have also garnered attention at forums like the ASEAN Tourism Forum, and this award will help showcase the diversity and appeal of Vietnamese tourism to the global community.