Tulfo Continues Probe into Hiraya Water Amid Persistent Consumer Complaints

MANILA, Philippines — Senator Raffy Tulfo is addressing numerous consumer complaints against Hiraya Water Corp., formerly PrimeWater, citing a lack of service improvement despite rebranding. The company continues to face backlash for poor water supply, high bills, and discolored water. In December 2025, Crystal Bridges acquired PrimeWater, with the transaction receiving approval from the Philippine Competition Commission (PCC) in April this year. Subsequently, on June 10, PrimeWater officially changed its name to Hiraya Water Corp. and relocated its principal office. Despite the change in ownership and corporate identity, consumers are reportedly still suffering from inadequate water supply, high water bills, limited hours of service, and muddy-looking water that is unsafe for drinking, according to Senator Tulfo. "PrimeWater has a new owner, but the complaints continued. We will not stop looking into this until the problem is solved," Tulfo stated. He added, "To be fair, Crystal Bridges did not create PrimeWater’s problems. But when you acquire a company, you also acquire not only its assets and revenues, but also the existing contracts, debts and obligations, pending cases and unfinished commitments as well as its angry and thirsty consumers." The senator noted that the complaints raised by the affected consumers of Hiraya Corp. appear to be a recurring issue, with some having endured years of problems under the previous PrimeWater management. Among the affected areas are San Jose del Monte in Bulacan, where over 250,000 residents have been grappling with inadequate water supply. Residents in Batangas City have also complained about Hiraya’s poor service. Tulfo also raised concerns about potential confusion caused by the company's new name. He mentioned that the name "Hiraya" has been associated with a previous water-sector entity, and questioned why the Securities and Exchange Commission (SEC) still approved the corporate name. Some consumers intending to file complaints against Hiraya Water Corp. have mistakenly sent them to "Hiraya Water," causing inconvenience. The senator urged the SEC to require Hiraya Water Corp. to change its corporate name to avoid further inconvenience to "Hiraya Water." Source: Philstar Nation