Vietnam Eyes Wedding Tourism for High-Value Visitor Growth

Vietnam is well-positioned to develop wedding tourism into a specialized product, leveraging its scenic landscapes, increasingly developed infrastructure, and capacity to host large-scale events. This strategy aims to attract high-spending visitors and enhance the destination's competitiveness, according to an official. The country is tapping into wedding tourism for growth and promotion. Traditional Vietnamese wedding processions have been bringing a festive spirit to cities like Hanoi, contributing to local economies. Da Nang has emerged as a premier international wedding destination, with efforts to develop diverse offerings for various wedding needs. The development of wedding tourism is seen as a key driver for attracting high-value tourists and boosting the overall competitiveness of Vietnam's tourism sector.