Vietnam Cultivates Tourism as Economic Growth Driver, Enhancing Global Competitiveness with Diverse Attractions and Digitalization

Vietnam is strengthening its strategic initiatives to cultivate the tourism sector as a key driver of economic growth. As part of the country’s 2026–2030 digital economy and digital society development program, tourism has been identified as one of the priority sectors for accelerating digital transformation, aiming to improve governance efficiency, service quality, and visitor experiences. These efforts focus on diversifying Vietnam's tourism resources and enhancing their quality. For instance, Phu Quoc Island has seen a significant increase in visitors in less than a decade, recording over 8.1 million in 2025. Sa Pa also welcomed around 4.3 million tourists in the same year, with tourism revenue experiencing a dramatic surge. This indicates the potential for revitalizing regional economies and creating a new engine for sustainable growth. In the international market, the rise in travelers from China and India is particularly notable. In the first five months of 2026, accommodation searches in Vietnam by Chinese travelers surged by 164% year-on-year, marking the fastest growth among key international source markets. Indian arrivals have also increased substantially, reaching 750,000 in 2025, a 4.5-fold increase compared to 2019. This success is attributed to expanded direct flights, simplified visa procedures, and Vietnam's attractive landscapes coupled with affordable pricing. Vietnam's tourism strategy extends beyond showcasing historical sites. It offers diverse experiences, including the vibrant Old Quarter of Hanoi, UNESCO World Record-holding attractions on Phu Quoc Island, the appealing beaches of Da Nang, and the cultural heritage of Hue. Furthermore, new tourism products are being developed near Ho Chi Minh City, combining modern entertainment with local cultural and ecological experiences. Unique experiences, such as the “5 Cua O” heritage train, which allows travelers to enjoy traditional music while touring the scenic landscapes of the ancient capital Hanoi, are also being offered. According to Nguyen Trung Khanh, Director General of the Vietnam National Authority of Tourism (VNAT), independent travel (FIT) has become a defining trend in the post-pandemic era, with travelers increasingly seeking flexibility, personalized experiences, and authentic cultural engagement. In response, Vietnam is reviewing its tourism products, improving service delivery, and restructuring its marketing strategies. Through these multifaceted initiatives, Vietnam is steadily reinforcing its position as a dynamic and promising tourism destination in Southeast Asia. Strategic investments, infrastructure upgrades, and approaches to diverse international markets are expected to significantly contribute to Vietnam's sustained economic growth.