Zalo Surpasses 81 Million Monthly Active Users, Maintains Growth Through AI Enhancement and Digital Transformation Support

Vietnam's widely-used messaging application Zalo has reported a monthly active user base of 81.3 million, with 2.2 billion messages sent daily, according to its first-half performance report. The platform's artificial intelligence (AI) features saw an active access rate of 38%, a 33% increase compared to the same period last year. To maintain stable growth and meet basic communication needs, Zalo is focusing on enhancing user experience with new features. The first half of the year saw improvements across three key pillars: AI-powered product and feature upgrades, enhanced personal security and privacy, and contributions to Vietnam's digital transformation (DX). Specific new features include video call subtitles, aiding the elderly and those with hearing difficulties. The app also updated its function to extract text from images, allowing users to quickly and accurately retrieve information from pictures directly within the application. The AI translation feature has expanded beyond English to include Chinese and Korean. Additionally, tools for voice message creation, voice-to-text conversion, and text-to-speech have been enhanced. The voice message creation feature is particularly popular, with 12.5 million monthly active users. The voice-to-text and AI translation tools each record 7.5 million and 2.9 million monthly users, respectively. The Kiki Auto Premium package for car drivers has garnered 30,000 registrations. In the Agentic AI domain, Zalo launched a plugin simplifying Open Claw setup with a single QR code scan, supporting connection and automated messaging via AI agents. To support the digital transformation of businesses and socio-economic organizations, Zalo offers comprehensive solutions including Zalo Official Account (OA) and Zalo Mini Apps. As of June, 19,760 Zalo OA channels and 1,529 Mini Apps are actively used by government agencies, organizations, educational and healthcare institutions, and public utilities. For instance, the Government Information OA page has over 6.5 million followers, continuously updating important information and regulations. The Directorate for Water Resources and Disaster Prevention OA sent over 21 million warning messages to residents in areas affected by extreme weather in the first half of the year. In the public utility sector, the Bai Chay Hospital OA channel has attracted over 96,000 followers in four years. The integration of online appointment booking and result retrieval functions has helped reduce hospital overload and made healthcare services more accessible for citizens. Zalo serves a diverse user base, from Gen Z to middle-aged individuals. To enhance online experience and privacy, security measures such as screenshot prevention for profile pictures, two-factor authentication, reporting inappropriate content, and customizable privacy settings have been integrated into the messaging interface, receiving positive feedback. At the enterprise level, Zalo collaborates closely with network operators to protect users. As network operators update their lists of reclaimed phone numbers, Zalo will review accounts registered with these numbers, proactively notifying individuals to update their mobile numbers, ensuring uninterrupted service and legal compliance. Ms. Le Thi Kim Xuyen, Zalo's Digital Transformation Director, emphasized the company's founding mission to "develop the internet and change the lives of Vietnamese people." She stated that the achievements in the first half of the year serve as motivation to continue pursuing a long-term AI investment strategy, strengthening user security, and contributing to the nation. In June, Zalo was recognized at the Sao Khue Awards 2026 in two categories: Top 10 in Business Management and "Service Platform, Development Tools." Previously, the company received a commendation from the Ministry of Agriculture and Rural Development for its efforts in responding to and overcoming the consequences of natural disasters.