Thailand to Export Culture to China via 'Very Thai Music Festival 2026'

Thai company TCP has announced plans to introduce Thailand's creative energy to the Chinese market through the 'Very Thai Music Festival 2026,' scheduled to be held in China on September 11, 2026. The festival aims to promote the international dissemination of Thai cultural content and foster cultural exchange between Thailand and China. By showcasing diverse Thai cultural elements, including music, art, and cuisine, TCP aims to strengthen Thailand's soft power and tap into new markets. This is expected to be a significant step in boosting the growth of Thailand's creative industries. Source: MGR Online (Business)