Sacombank Expands Investment-Linked Insurance Sales to Strengthen Customer Base

Sacombank is expanding the distribution of its 'An tâm đầu tư' (Peace of Mind Investment) product, a collaboration with Dai-ichi Life Vietnam, enabling customers to combine financial protection, accumulation, and flexible investment within their long-term plans. According to the bank's representatives, on the journey of wealth building, many individuals aim not only to increase their assets but also to maintain, protect, and sustainably transfer them. Modern financial solutions need to simultaneously address three goals: asset growth, risk contingency, and protection of long-term financial plans. This is why investment-linked insurance products are gaining increasing attention, as they offer investment opportunities managed strategically while providing an additional layer of financial protection for individuals and their families. This trend indicates that investment is no longer an option solely for those with large capital or extensive experience. Instead, many individuals are starting with suitable capital amounts and prioritizing professionally managed solutions that can be flexibly adjusted at different stages to align with long-term financial goals. Hoàng Quân, a 38-year-old furniture store owner in Ho Chi Minh City, shared his experience: "After years of maintaining a savings habit and exploring investment channels, I realized what I need is not just an opportunity to increase assets, but also a plan that fits my time and long-term objectives. With the money set aside for future goals, I want a solution that allows my assets to grow without requiring too much time researching the market. More importantly, that plan needs to bring peace of mind to my family." To meet customers' needs for building long-term financial plans, Sacombank is distributing Dai-ichi Life Vietnam's 'An tâm đầu tư' life insurance product. This product integrates financial protection and investment within a single contract, allowing participants to proactively choose options that suit their goals. With the same premium, participants can prioritize increasing the sum insured, balancing protection and investment, or focusing on accumulation according to their personal financial plan. In the event of insured incidents as stipulated, participants receive the sum insured along with the fund's value. The product also includes additional payouts for accidental death, support for funeral expenses in advance, and protection for an additional family member without incurring extra fees. Furthermore, 'An tâm đầu tư' empowers customers to build investment strategies even with limited experience, through five investment funds managed by a team of experts. Those prioritizing safety can opt for funds focused on bonds and deposits, while customers expecting long-term growth can allocate to stock funds or a combination of funds aligned with their objectives. The product also allows for flexible adjustments to investment ratios, fund switching, or additional investments up to five times the basic premium annually, along with loyalty and long-term commitment bonuses if the contract is maintained as per regulations. According to Sacombank representatives, this solution helps customers commence their financial plans with suitable capital, adjust flexibly through different phases, and maintain a protective layer against life's risks. In the third quarter of 2026, Sacombank will launch a promotional program for Dai-ichi Life Vietnam life insurance contracts distributed through the bank, enhancing customer benefits. Specifically, new customers participating in 'An tâm đầu tư' or 'An tâm hạnh phúc' with a first-year premium of VND 15 million or more will receive cashbacks ranging from 5% to 20%, depending on the premium amount. Contracts that continue to pay the second-year premium will also receive a 5% cashback, encouraging customers to pursue their long-term financial plans. Additionally, with the 'An tâm vững bước' product and a two-year premium payment method, customers can receive up to a 30% cashback on their insurance premium, offering further benefits from the initial stages of participation.