South Phu Quoc Attracts Long-Term Investment with Enhanced Tourism Ecosystem

The southern region of Phu Quoc Island is drawing the attention of long-term investors, leveraging its comprehensive tourism ecosystem, business opportunities, and future potential. Ms. Kieu Thi Nhung, CEO and Founder of Rosie, who operates 50 apartments at Sun Grand City Hillside Residence, clearly feels the transformation in South Phu Quoc. She noted that over the past two years, the operational efficiency of apartments has significantly increased due to a continuous surge in visitor numbers. In the first five months of the year, the entire An Giang province welcomed over 13.3 million visitors, a 12.1% increase compared to the same period last year. Phu Quoc alone welcomed approximately 4.77 million visitors, marking a 34.2% rise. The year-round influx of tourists helps the company reduce its dependence on seasonal fluctuations. "Room occupancy rates are maintained at a high level year-round. The tourism season from October to April is consistently fully booked, while other months still maintain an occupancy rate above 70%," Ms. Nhung stated. The positive operational results are attributed to Sun Group's tourism ecosystem, which acts as a "magnet" attracting visitors with a range of amenities. In Sunset Town, tourists can experience a complete journey within a few steps. During the day, visitors can enjoy the Hon Thom cable car – the world's longest three-wire cable car – or Kem Beach, one of the most beautiful beaches globally. In the afternoon, guests can savor the sunset moments at the Kiss of the Sea bridge. Evenings are for "festivals" with art shows combining light, fireworks, and artistic sports like Kiss of The Sea, Symphony of The Sea, Vui-Fest night market, and restaurants and bars in a distinctly European setting. According to Ms. Nhung, the more experiences a destination offers, the longer tourists stay, the more they spend, and the higher their return rate. These are also crucial factors determining the operational efficiency of accommodation real estate. Furthermore, shifts in tourist demographics have helped Phu Quoc gradually shed the concept of an "off-season." Many international groups tend to visit Phu Quoc to escape harsh weather in their home countries, or to live and work long-term. Ms. Nhung assesses that the supply of high-quality accommodation apartments in the Sunset Town area still falls short of demand. "The current number of rooms is insufficient, especially during peak season. We are ready to expand our operational scale as soon as suitable supply becomes available," she said. Similar to Ms. Nhung, many investors are showing interest in The Sunset – the final piece of the Sun Grand City Hillside Residence project, recently launched. From the apartments, owners can reach the "all-in-one" ecosystem in Sunset Town within minutes. The project also boasts a location on Ong Quan mountain slope, offering sea views, with unobstructed vistas of the sunset and fireworks daily. These factors are considered by operating units to directly influence the profitability and rental rates of resort apartments. In the long term, apartment values are expected to continue strengthening as Phu Quoc enters an accelerated phase in preparation for APEC 2027, with a series of key infrastructure projects such as airport expansion, DT.975 provincial road upgrades, and increased international flight routes from Sun PhuQuoc Airways. According to experts, as a destination continuously expands its scale and perfects its ecosystem, the benefiting assets are projects located in prime positions that can be put into operation immediately. With the final inventory in Sunset Town and the advantages of location and existing ecosystem, The Sunset is anticipated to be one of the products leading the growth cycle of South Phu Quoc's real estate.