Thailand's Tourism Sector to Drive 'Visitor Economy' Through Data Utilization

Thailand's Ministry of Tourism and Sports has proposed a model to transform existing data into practical systems, driving the 'Visitor Economy' within the country's tourism sector. This initiative aims to enhance tourist satisfaction and maximize economic impact. Specifically, it involves analyzing collected data on tourist behavior and preferences to offer more personalized travel experiences and develop effective promotional strategies. The 'Visitor Economy' concept emphasizes not just increasing tourist numbers, but also extending the spending and length of stay per visitor to deepen the ripple effect on the local economy. Through this model, the Thai government seeks to foster the development of a sustainable and high-quality tourism industry. Source: MGR Online (Business)