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Starbucks Eyes 600 Stores in Thailand by Year-End, Adjusts Matcha Prices and Introduces Thai Tea
Starbucks aims to reach 600 stores in Thailand by the end of the year, adjusting matcha latte prices and expanding non-coffee options, including the introduction of Thai tea. This strategy is designed to meet diverse Thai consumer demands and maintain market competitiveness.
Starbucks is accelerating the expansion of its store network within Thailand, setting a goal to reach 600 stores by the end of the year (2026) and pursuing an aggressive opening strategy. As part of this initiative, the company has begun reviewing its pricing strategy for select products. Specifically, the price of the popular matcha latte will be adjusted to make it more accessible to a wider customer base. Furthermore, Starbucks is focusing on expanding its non-coffee beverage offerings, enhancing its lineup of drinks other than coffee. The company has also announced the addition of Thai tea, a national beverage of Thailand, to its menu, aiming to further enhance Starbucks' appeal in the Thai market by incorporating local preferences. Source: MGR Online (Business)
Original source
MGR Online (Business)