Cham Ethnic Culture Festival Concludes, Linking Heritage Preservation with Tourism Development

The Cham ethnic cultural heritage festival, held in Vietnam's southern region, has concluded, advancing efforts to link the preservation of cultural heritage with tourism development. The festival conveyed a meaningful message on safeguarding and promoting ethnic cultural identities to both domestic and international audiences. It helped raise public awareness and community responsibility, while creating new momentum for tourism development, cultural industries, and traditional crafts closely associated with the lives of Cham people in the new era. Vietnam is a country with diverse ethnic cultures, and the Cham people are one of them. Cham communities primarily reside in the central coastal and southern regions of Vietnam, possessing their own unique language, religion, architectural styles, and a rich cultural heritage. In recent years, the Vietnamese government has strengthened its policy of protecting the cultural heritage of these ethnic minorities and utilizing it as a tourism resource, in parallel with economic growth. This festival can be seen as a concrete manifestation of that policy. The preservation of cultural heritage is not merely about protecting the relics of the past, but also an essential element in establishing identity in contemporary society and strengthening community cohesion. Furthermore, by linking it to tourism development, it brings economic benefits and enables the sustainable development of culture. This can also be viewed as an example of Vietnam's integrated approach to cultural and economic policies under its one-party system. Especially amid the emphasis on relations with China, the promotion of domestic ethnic cultures also has aspects of national integration and strengthening national identity. Notably, the opening of the "Khanh Hoa Sea Festival 2026" is scheduled for next month, further raising expectations for regional tourism promotion.