Vietnamese consumers spend over $60 million on new iPhones on launch day

Vietnam's major electronics retailers have estimated that sales of the new iPhone 18 Pro and iPhone 18 Pro Max on their launch day exceeded VND 1,500 billion (approximately $60 million). This figure highlights the persistent popularity of high-end smartphones in Vietnam and the robust spending power of affluent consumers. TopZone, an Apple specialist retailer under The Gioi Di Dong, reported receiving over 180,000 pre-orders since bookings opened on September 12. On the launch day, September 18, they delivered nearly 20,000 units, with 90% being the Pro Max model. This alone is estimated to have generated at least VND 833 billion ($33 million) in sales for the day. CellphoneS also delivered over 8,000 units, generating an estimated VND 340 billion ($13.6 million) in revenue. According to a company representative, this year's pre-order numbers were triple those of the previous year and exceeded many retailers' expectations. The iPhone 18 Pro Max was the most sought-after model, demonstrating strong initial purchasing intent despite a slight price increase. Hoang Ha Mobile reported sales of approximately VND 100 billion ($4 million), primarily from the iPhone 18 Pro Max 256GB in burgundy red. FPT Shop delivered 3,000 units by the afternoon of September 18, contributing at least VND 124 billion ($5 million) to their revenue. These figures are comparable to the first-day sales of the iPhone 14 in 2022 and are about 1.5 times higher than those of the iPhone 15 and iPhone 16. Vietnam was again among the first markets to launch the new iPhones, alongside over 60 other countries and territories. The substantial first-day sales of these high-priced devices underscore the significant purchasing power within certain segments of the Vietnamese population.