Can Tho Lottery Sales Surge After Learning Trip to Japan and Dubai

Can Tho Lottery Company, a state-owned enterprise in Can Tho City in Vietnam's southern Mekong Delta, has achieved remarkable sales growth following an experience-sharing trip to Japan and Dubai in 2024. The company is implementing international best practices learned during the trip to enhance operational efficiency and profitability. While specific details of the improvements and adopted know-how have not yet been disclosed, the recent sales surge suggests the effectiveness of incorporating global standards. Lottery operations in Vietnam are managed as a state-run business with the aim of contributing to national finances. However, traditional methods have persisted in some aspects of its operation and product development. The case of Can Tho City indicates the potential for Vietnam's state-run gambling sector to evolve towards more modern and efficient operations, drawing inspiration from international experiences. Particular attention is paid to how experiences from different cultural contexts, such as Japan's lottery sales methods and management systems, and Dubai's approach to gambling as an entertainment industry, have been applied within the Vietnamese context to achieve these results. This success story may serve as a reference for other state-owned enterprises in Vietnam and for sectors aiming for similar reforms, highlighting a facet of Vietnam's economic diversification and growth strategy. Source: The Saigon Times