Vietnam Boosts Tourism Promotion to Attract More International Visitors

Vietnam is stepping up branding and promotional campaigns in key source markets with the aim of surpassing its 2025 arrival figures and attracting at least 7 million foreign visitors by the end of 2026. This strategy seeks to build upon its recognition as "Asia's Leading Beach Destination" at the 2025 World Travel Awards. The tourism department is in talks with airlines to establish more chartered flights between Vietnam and secondary cities in South Korea and China. This initiative is designed to tap into new tourist demographics and encourage repeat visits from existing markets. Under its one-party system, Vietnam prioritizes the tourism sector as a crucial pillar of economic growth, focusing on increasing tourist numbers for foreign exchange earnings and job creation. Tourists from neighboring countries and East Asia are particularly vital to Vietnam's economy, with strong economic ties to China, though political complexities exist. The intensified promotional efforts are seen as an attempt to maximize economic benefits while enhancing its international image. Having welcomed 6.4 million foreign visitors in 2025, Vietnam aims to further boost this number to stimulate regional economic activity and strengthen its international competitiveness. Source: VnExpress International