New Form of Homecoming: Contributing Through Social and Humanitarian Actions in Indonesia

In Indonesia, the tradition of 'Pulang Kampung' (returning to one's hometown) during festive seasons like Lunar New Year and Lebaran (the end of Ramadan) is taking on a new dimension. Beyond simply visiting family and relatives, the meaning is expanding to include social activities such as contributing to the local community and providing humanitarian aid. This trend reflects a growing awareness among returnees to contribute to the development and problem-solving of their hometowns during their visit. For instance, there is an increasing number of cases where clean-up drives, educational support, medical assistance, or events to deepen interaction with local residents are planned and executed by those returning home. This is thought to be driven by the desire of returnees to utilize the skills and experiences gained in urban areas to benefit their hometowns. These social contribution activities also serve to strengthen community solidarity and forge new bonds between returnees and local residents. Furthermore, by having returnees take the initiative, it enables more detailed support tailored to local conditions. In Indonesia's diverse regional communities, this form of social contribution through 'Pulang Kampung' is expected to diversify further and play a crucial role in regional revitalization.