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TrueID Pushes Vertical Drama 'DramaBox' to Strengthen Thai Market, Reaching World's TOP10 Downloads
Thailand's digital platform TrueID has launched its vertical drama series 'DramaBox,' enhancing its content competitiveness within the country. The platform has achieved a spot in the world's top 10 downloads, increasing its presence in the Thai digital content market.
Thailand's leading digital platform, TrueID, is fully launching its vertical drama series 'DramaBox' as part of a new content strategy. This move is seen as a response to the intensifying competition in Thailand's digital content market, catering to the mobile-first viewing habits favored by younger demographics. 'DramaBox' adopts a vertical format with short episodes optimized for smartphone viewing, designed for consumption during commutes or brief moments of free time. Through this new content format, TrueID aims to improve user engagement and attract new users. Consequently, the platform has achieved a remarkable feat by entering the world's top 10 download rankings, indicating the vibrant state of digital content consumption in Thailand. This expansion of 'DramaBox' highlights how Thailand's entertainment industry continues to grow with innovative approaches tailored to local viewing habits, while also incorporating global trends. Source: MGR Online (Business)
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MGR Online (Business)