Beyond Communication to Organize Opening Ceremony for Vietnam Police Sports Festival 2026

The Vietnam People's Public Security Sports Association, in collaboration with the Lam Dong Provincial People's Committee and NovaGroup, has announced that Beyond Communication will be responsible for the creative development, production, operation, and accompanying media for the opening ceremony of the 'Sports Festival 2026.' The Sports Festival 2026 is a series of sports events scheduled to take place at NovaWorld Phan Thiet from July 8 to August 23, 2026. The festival will feature 12 competitive disciplines and is expected to attract around 17,000 athletes and guests. Beyond Communication will be tasked with building the overall concept for the opening ceremony, developing the artistic script, designing the stage space, and creating the audience experience. The company will also handle the production and coordination of the program, as well as implement accompanying communication activities. The opening ceremony is slated for August 1 at Bikini Beach Square. It will be attended by leaders from various ministries, sectors, and local authorities, representatives from the People's Public Security forces, and athlete delegations. The event will include an artistic program and a fireworks display, marking the commencement of the peak phase of the Sports Festival 2026. Beyond Communication operates in the fields of event organization, marketing communication, and entertainment. The company offers an ecosystem of solutions ranging from brand strategy consulting, creative idea development, integrated marketing communication (IMC), event organization, MICE, and brand experience to the production of entertainment programs and the development of intellectual property (IP) platforms. In recent years, the company has participated in organizing and communicating for numerous large-scale cultural and entertainment events nationwide, including the HOZO International Music Festival (for five consecutive seasons), Hue Wonderverse Fest, International Jazz Festival, Starbucks Concert, JBL Fest, 1664 Blanc - Bật Xanh Mở Gu Chất, Tuborg Open Your Music, and many other cultural, tourism, and sports programs. According to the organizing unit, the collaboration with Beyond Communication is one of the preparatory stages for the Sports Festival 2026, aiming to ensure synchronized organization from artistic content and event operations to the experience of athletes and spectators during the opening ceremony and throughout the entire series of activities.