Thai Ministry of Commerce Partners with Modern Trade to Boost Domestic Fruit Market

The Thai Department of Internal Trade is strengthening its collaboration with modern retail outlets to revitalize the domestic fruit market. The initiative will leverage popular influencers "North Otto" to boost the domestic consumption of Thai fruits. This partnership aims to enhance the efficiency of fruit distribution and sales within Thailand, thereby strengthening support for local farmers. By utilizing the extensive retail networks of modern stores, it is expected that more consumers will have easier access to Thai fruits. The involvement of influencers is also anticipated to increase interest in fruits, particularly appealing to younger demographics. While Thailand is a leading global fruit exporter, invigorating the domestic market is crucial for stabilizing farmers' incomes and circulating the domestic economy. This endeavor is also expected to contribute to enhancing the added value of Thai fruits and promoting the health of domestic consumers.