Cambodia Launches "My Village, My Food" Campaign to Boost Tourism and Local Cuisine

The Cambodian Ministry of Tourism, in partnership with telecom giant Metfone, has launched "My Village, My Food," a nationwide digital tourism campaign. The initiative aims to elevate village tourism and celebrate authentic local cuisine across the country. The campaign focuses on uncovering hidden tourist attractions in rural areas and promoting the traditional dishes that each village takes pride in. By leveraging social media and digital platforms, it seeks to highlight Cambodia's diverse culinary experiences and the warm hospitality unique to its villages to both domestic and international travelers. The ultimate goal is to boost the income of local communities and foster a sustainable tourism model. Metfone will support the campaign's technical aspects by utilizing its telecommunications infrastructure and digital marketing expertise. The Ministry of Tourism anticipates that this collaboration will contribute to the recovery and growth of Cambodia's overall tourism industry. This move is particularly significant as international tourism gradually resumes, aiming to re-discover the appeal of domestic tourism resources and stimulate new travel demand. Beyond attracting tourists, the campaign also endeavors to enhance local communities' awareness and proactive involvement in managing and developing their own tourism resources. This is expected to lay the groundwork for the long-term preservation of Cambodia's rich cultural heritage and natural environment for future generations.